BuildMetricLab

Privacy Policy

Last updated: 28 September 2026

BuildMetricLab is operated by Brightscale Labs Limited, a company registered in England & Wales (United Kingdom). This one policy covers every visitor, wherever you are. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and we also meet the requirements that apply to visitors in other places, including the EU GDPR for visitors in the European Economic Area, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) and other US state privacy laws, the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) with applicable provincial laws (such as PIPA in Alberta and British Columbia, and Quebec's Law 25). The sections on your rights near the end say what each of these gives you.

What we collect

When the analytics tools run

Whether Clarity and Google Analytics load depends on where you are, and the consent message (InMobi Choice) applies the right rule for your location:

Price it on PlainEstimate

Calculators that produce a list of materials offer a Price it on PlainEstimate button. It opens PlainEstimate, our estimate and invoice app, in a new tab with those materials as a new estimate: each material's name, quantity and unit, and the calculator's name. No prices are sent, and nothing you type beyond the result is included.

The materials travel in the part of the link after the #, which your browser does not send to any server, so neither BuildMetricLab nor PlainEstimate receives them over the network; PlainEstimate reads them in your browser and keeps the estimate there. We receive nothing when you use the button. PlainEstimate is also run by Brightscale Labs Limited and has its own privacy policy, which covers what happens once you are there.

The Estimator that used to live at buildmetriclab.com/estimator has been retired in favour of PlainEstimate, and its address now forwards there. Estimates saved in the old Estimator were held only in your own browser; we never had a copy.

What we do not do

  1. If you believe we have, contact us and we will delete it.

Who processes your data

International transfers

Brightscale Labs Limited operates from the United Kingdom, and our providers may store or process data in other countries, including outside the UK, the EEA, Australia and Canada. Where UK or EU data protection law applies, those transfers rely on recognised safeguards such as the UK International Data Transfer Addendum and the EU Standard Contractual Clauses (Google, for example, uses Standard Contractual Clauses). For visitors in Australia this is an overseas disclosure under APP 8, and we use only reputable providers with their own privacy commitments.

Legal basis (UK and EEA)

The anonymous, cookieless usage analytics rely on our legitimate interest in understanding site usage to improve the tools. Microsoft Clarity and Google Analytics 4 rely on your consent (given through the InMobi Choice consent message). Feedback correspondence relies on your consent (pressing Send), and the spam check those forms run rests on our legitimate interest in not being flooded with automated submissions.

Retention

We keep feedback and contact messages only as long as needed to respond and to maintain a basic service-quality record (typically 24 months), then delete them. The anonymous usage events are kept in aggregate form only.

Your rights

Wherever you are, you can ask us for access to, correction of, or deletion of personal information we hold about you, and withdraw consent you have given. Email contact@brightscalelabs.com from the address you would like us to verify against. The sections below set out the specific rights and complaint routes for your region.

UK and European Economic Area

Under the UK GDPR (and the EU GDPR for visitors in the EEA) you may request access to, correction of, or erasure of your personal data, restrict or object to its processing, ask for it in a portable format, and withdraw consent at any time. If you are unhappy with how we handle your data you may complain to the Information Commissioner's Office (ico.org.uk), or, in the EEA, to your local data protection authority.

United States

If you are a California resident, you have the right to:

You may designate an authorised agent to make a request on your behalf. Residents of other states with comprehensive privacy laws — including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana and others as those laws take effect — generally have similar rights of access, correction, deletion, portability and opt-out, and can exercise them the same way. We respond to verifiable requests within 45 days, extendable by a further 45 days where reasonably necessary, with notice.

Australia

Under the Privacy Act 1988 and the Australian Privacy Principles you may request access to, or correction of, personal information we hold about you. If you are unhappy with how we handle your personal information you may complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

Canada

Under PIPEDA and applicable provincial law you may request access to, or correction of, personal information we hold about you, and withdraw consent. If you are unhappy with how we handle your personal information you may complain to the Office of the Privacy Commissioner of Canada (OPC) at priv.gc.ca, or to your provincial privacy regulator (in Quebec, the Commission d'accès à l'information).

Changes

We may update this policy when our practices change. The "Last updated" date at the top reflects the current version.